- The poor are not only honest but also capable of banking activities.
- Receiving micro-financial services is human rights of the poor.
- Saving is for future prosperity.
- Micro-financial service helps increase income and property leading to poverty alleviation thereby bringing peace and prosperity.
- Micro-finance for collective and social development.
- Provide inclusive financial service without discrimination (political, social, racial, religious or otherwise.)
- Organization functions on customer’s goodwill and cooperation.